Consumer culture, entertainment, marketing, and social media increasingly infiltrate the field of art: fashion brands drop artist collaborations, luxury products claim to have artwork status, and immersive lightshows blend classical art history with spectacular marketing. Influencers populate the social media feeds of established art institutions, while museum goers are on the hunt for an instagrammable experience. As a result, to remain connected via live streaming and viral trends, institutions are obliged to constantly grow their media habits.... READ MORE...