Towards the end of the '90s, long before the whole world found out about web 2.0, social networking and co-creation online, Furthernoise/Furtherfield, a collective of activists and radical artists that was founded in the UK by Marc Garret and Ruth Catlow, focused their activity on concepts such as horizontal collaboration, sharing, involvement, openness, co-creation. In short they were turning the culture of individualism and D.I.Y. (do it yourself) into a culture of community and D.I.W.O. (do it with others), and artistic collaboration from contextual into relational.
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