You may have happened to witness the presentation of a new online service. Two young men wearing a t-shirt with the Gmaybe? logo show the exciting benefits of the new frontier of social networks. All the rhetorical promises related to technology are there: they tend to fall into four main categories: democracy, freedom, efficiency and progress. Democracy looks like what everyone will enjoy using the new technologies, thus increasing its own influence on the social environment [...] Freedom is usually presented as the absence of socially restrictive elements (Critical Art Ensemble, The Molecular Invasion. Biotech theory and practices of resistance, Eleuthera, Milano, 2006, pp38-39).
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