11-12 SEPTEMBER 2007

The Impact of Large Scale Integrated Displays on Architecture and Urbanism.

On 11th and 12th September Media Architecture 2007 will take place at Central Saint Martins Innovation in central London.

Organised by Media Architecture Group in Vienna, the conference will bring together international speakers from the architecture, planning and media communities for the first time to address the increasing integration of new display technologies for building construction.

The huge impact of this development for building design and the urban environment will be explored from both theoretical and practical implementation perspectives by leaders in the field. The conference takes place at the same and is co-organised with PLASA, the international lighting exhibition at Earls Court, London.

Developments in display technology and building materials are leading to new forms of hybrid architecture that break away from existing conceptions of surface, structure, lighting and moving imagery.

Light Emitting Diode (LED) displays integrated with the fabric of built structures allow prominent imagery to be integrated with the faÁade, even in direct sunlight. Although energy requirements are practical only when displays are used in less bright conditions, there remain significant consequences for the townscape and urban environment; cinematic topias as pervasive as Minority Report and Blade Runner have become technically feasible.

The MediaArchitecture2007 conference creates a new discourse among the latest theoretical and practical approaches. By reviewing outstanding projects and presenting the views of key architectural theorists, media activists, planners, advertisers and artists, the conference will provide the first-depth consideration of the intersection of media and architecture – the premise that architecture and media issues will increasingly be considered together, at the conceptual stages of building planning. Image has become an architectural element; media increasingly pervade the built environment introducing an important ontological element.

MediaArchitecture2007 will address these inversions in several respects:

the impact on architectural theory of practical media faÁade systems, departure of imagery from the confines of the clip towards dynamic creative based on building management and external information, the practical challenges of large scale displays for urban planning; display viewing design in public spaces, sustainable display and image data systems that can be specified directly by architects and installed by the construction industry and which are maintainable over the lifetime of a media faÁade

4 Panels:

Panel 1: Nuove Tecnologie e Nuovi Materiali
Panel 2: Media Urbanism
Panel 3: Media Architecture
Panel 4: L’immagine nello spazio pubblico

Speakers & Cuartors include:
David Cunningham, Mark Dorrian, Kari Jormakka, Ludger Hovestadt, Realities United, Laubau, Patricia Austin, Peter Cornwell, Kathrin Kur, Andreas Rumpfhuber, Oliver Sch¸rer, Mirjam Struppek, LA[bau], Jim Thrower, Gernot Tscherteu