San Francisco Museum of Modern Art (SFMOMA) - San Francisco
until 02 / 06 / 2013

Through June 2, 2013, the San Francisco Museum of Modern Art (SFMOMA) presents Lynn Hershman Leeson: The Agent Ruby Files. In 2001–2 SFMOMA commissioned the web project Agent Ruby by acclaimed San Francisco artist Lynn Hershman Leeson for its pioneering online platform

Since then, Agent Ruby—an artificial intelligence web character—has conversed with online users, which has shaped her memory, knowledge, and moods. Organized by SFMOMA Curator of Media Arts Rudolf Frieling, the digital and analog presentation features dialogues drawn from the decade-long archive of texts—the Agent Ruby Files—and explores recurrent themes, technologies, and patterns of audience engagement.

Agent Ruby was conceived as an “e-dream portal,” a new experience in expanded cinema originating from the character Ruby (played by Tilda Swinton) in Hershman Leeson‘s 2002 feature film Teknolust. The piece reflects the artist’s long-standing interest in the interaction of fictional and virtual characters with real people and situations. Through extensive research and analysis of Agent Ruby directed by Jill Sterrett, head of collections and conservation at SFMOMA, the museum recently discovered that the project’s server contained an enormous archive of user conversations with Agent Ruby over the past 12 years.

Based on these logged files, the exhibition on the third-floor landing offers public access to the web project in conjunction with the previously unseen material of user interaction.


A number of binders produced by SFMOMA are on display, drawing on transcripts of user chats with Ruby based on a selection of frequent semantic tags. Each archival binder is foregrounded by a new printed conversation between Ruby and an individual connected either with the project’s development or
exhibition, including the artist herself talking to Ruby about the “human condition.”

The museum has a long-standing relationship with Hershman Leeson. In 2008, Frieling initiated and coordinated Lifeⁿ (Life to the power of n), a collaborative survey of Hershman Leeson’s work in six individual presentations throughout the Bay Area, jointly organized and promoted by the UC Berkeley Art Museum and Pacific Film Archive, the de Young Museum, The Hess Collection, New Langton Arts, SFMOMA, and 01SJ A Global Festival of Art on the Edge at the San Jose Museum of Art.

SFMOMA was among the first major institutions to commission online projects in the late 1990s and later spearhead the integration of online works into its collection. The online gallery web portal, co-organized by the Department of Media Arts and the Department of Architecture and Design, hosted a number of web projects on the museum’s server until the SFMOMA website was redesigned in 2008; Agent Ruby was then brought into the collection. Today, SFMOMA is also a leader in developing best-practice guidelines for the preservation, and display of time-based media and other nontraditional artworks.