Projectable surfaces in metropolis have become big buildings' facades. We already wrote on this subject in the previous Digimag issue and this time we are putting forward our interview with Rob Delfgaauw from NuFormer, a Dutch firm which has diffused worldwide the sensationalist technique of mapping and screening 3d videos on edifices thus precisely reflecting existing volumes and altering in the public the way of perceiving the static object. Performances, advertising campaigns, big public events. Their promotional video, Projections on Buildings, a video-live performance in which buildings seem to be flaking off in front of spectators or else to be filled up with colorful small balls, was everywhere on the web. NuFormer style gets popular and turns into an example for many
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