Hybrid Design

With the definition of 'hybrid design', a project planning approach is intended so that it may borrow the complexities embedded in the logic, in the codes and the principles of the biological world and insert these into the culture of the project itself. In hybrid design the complex qualities drawn from the biological world are transferred to the design of products and innovative services as if it were a sort of 'new genetic code'... READ MORE...

Nella storia dell'uomo la natura ha sempre costituito un importante riferimento per concepire artefatti innovativi. Numerosi progressi della tecnologia, del progetto e dell'arte sono nati nell'ampio bacino dell'ispirazioni biologica.... READ MORE...