{"version":"1.0","provider_name":"Digicult | Digital Art, Design and Culture","provider_url":"https:\/\/digicult.it\/it","title":"Medi\/action E Mediam(bi)ente. Il Metodo Nu Former &#8226; Digicult | Digital Art, Design and Culture","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"pI0icJIWFO\"><a href=\"https:\/\/digicult.it\/it\/design\/mediaction-and-mediambient-the-nuformer-digital-media-method\/\">Medi\/action E Mediam(bi)ente. Il Metodo Nu Former<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/digicult.it\/it\/design\/mediaction-and-mediambient-the-nuformer-digital-media-method\/embed\/#?secret=pI0icJIWFO\" width=\"600\" height=\"338\" title=\"&#8220;Medi\/action E Mediam(bi)ente. Il Metodo Nu Former&#8221; &#8212; Digicult | Digital Art, Design and Culture\" data-secret=\"pI0icJIWFO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/digicult.it\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/digicult.it\/wp-content\/uploads\/2010\/04\/design_annamariamonteverdi07.jpg","thumbnail_width":500,"thumbnail_height":333,"description":"[:en]Projectable surfaces in metropolis have become big buildings' facades. We already wrote on this subject in the previous Digimag issue and this time we are putting forward our interview with Rob Delfgaauw from NuFormer, a Dutch firm which has diffused worldwide the sensationalist technique of mapping and screening 3d videos on edifices thus precisely reflecting existing volumes and altering in the public the way of perceiving the static object. Performances, advertising campaigns, big public events. Their promotional video, Projections on Buildings, a video-live performance in which buildings seem to be flaking off in front of spectators or else to be filled up with colorful small balls, was everywhere on the web. NuFormer style gets popular and turns into an example for many[:it]Le superfici proiettabili delle metropoli sono diventate le facciate dei grandi palazzi. Ne abbiamo gi\u0088 parlato nel precedente numero di Digimag, e questa volta proponiamo l'intervista a Rob Delfgaauw di NuFormer, societ\u0088 olandese che ha diffuso in tutto il mondo la modalit\u0088 spettacolare di mapping e proiezione video 3D su edifici tale da rispecchiare perfettamente i volumi esistenti e alterare la percezione dell'oggetto statico da parte del pubblico. Spettacoli, campagne pubblicitarie, grandi eventi. Il loro video promo Projection on Buildings una originale video-live performance con i palazzi che sembrano sfaldarsi sotto gli occhi del pubblico o riempirsi di palline colorate, ha fatto il giro del web. Lo stile NuFormer prende campo e fa scuola.[:]"}