Edited by Carla Langella, Valentina La Tilla, Valentina Perricone

Published by Marco Mancuso

Digicult Editions (2018)

Digicult Editions announces the release of the new book “Design for Visualization of Scienze”, edited by Carla Langella, Valentina La Tilla e Valentina Perricone. In this volume, published by Marco Mancuso, the three researchers from Università degli Studi della Campania Luigi Vanvitelli, show how in the international panorama of contemporary design a new scenario based on the contamination between design and science is emerging (Ito, 2016, Oxman, 2016).

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The evolution of scientific knowledge and imaging analysis devices for physical world including digital microscopes, advanced scanners and tomography, is proceeding at an exponential speed, especially in bio-sciences. This term identifies sciences related to biology, and therefore to life, such as: molecular biology, synthetic biology, neuroscience, bio-robotics, bio-photonics, bio-chemistry, bio-engineering and bio-mechanics.

Today scientists are starting to show interest in some forms of collaboration with design. Among these forms the most attractive for scientists is Design for scientific visualization, because it allows them to increase the communicative impact and the dissemination attitude of their research results. From the need to connect science and society emerges a new possible role, and also a new responsibility for design, which has the ability to give shape to the changes induced by science transmitting them, through images, objects, communication devices, critical expressions and interpretations that make people enable to metabolize and implement new scientific knowledge in their lives.

Scientists are therefore increasingly interested in the visual representation and communication skills of design. The scientific research centers are starting to hire designers, initially, to deal with scientific images, posters, graphical abstracts and presentations and then go on to create more complex communication devices such as videos and infographics. The effect of the designer presence in a scientific research group is evident: the number of accepted cover pages, the ability to attract public and company funds, the media attention, the effectiveness of internal communication between researchers, and even the citations then the h-impact, increase.

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