Benetton’s communication research centre, hosted on 25-28 November 2008, a workshop held by futurologist and author Bruce Sterling, one of the founders and leading promulgators of cyberpunk sci-fi.
The workshop was enriched by a contribution from Marco Mancuso, critic, art curator and the founder and director of Digicult. Mancuso attended the presentation of the workshop’s results and offered his comments as a conclusion to the proceedings, and finally wrote a critical issue, inspired by the workshop, for the booklet official pubblication.
Fabrica is an educational institution, research workshop and studio. Fabrica pursues research through making, producing groundbreaking projects in collaboration with the world’s best creative talents. Fabrica’s desire is to positively impact upon social and cultural change. Fabrica pursues its own projects as well as working for others, from commercial clients to governments, NGOs and the cultural sector, developing tangible research, expertly communicated.
The Bruce Sterling workshop theme took its cue from the concept of generative art, i.e. a process which develops with a certain degree of autonomy to produce a work of art or design. When generative art is computer-based, windows are opened onto otherwise unimaginable fields of human creativity.The computer becomes a vehicle for exploring new territories and boosting our understanding of creativity as an inseparable synthesis of art and science.