Considering 300 hours of video get uploaded to YouTube every minute, making your video stand out can seem like a daunting task. Depending on what kind of videos you’re uploading, you can face a lot of competition. So how do you ensure your videos don’t get buried in a sea of content?
If you need to know how to go viral on YouTube, whether you’re an aspiring influencer or a business, use these tips to get viewers to smash that like button.
Make It Emotional
If you’re wondering how to make a video go viral quickly, make it emotional.
When creating video content as a business, you need to consider the best ways to keep your viewers watching, and sometimes, the best way to do that is to play on emotion.
Certain brands are masters of creating emotional messages that cause viewers to feel something. People don’t mind watching the ad from beginning to end because it’s entertaining, funny, or the ad pulls at their heartstrings. It’s not just an advertisement for a product or service but a story.
Define Your Target Audience
This is a crucial piece of advice for anyone trying to market themselves or their brand, whether you create makeup tutorial videos or you’re teaching people about your products.
One of our top YouTube video tips is to define your target audience and make sure you’re reaching out to those viewers.
Avoid saying that your target audience is “everyone,” as this is too broad. If you’re wondering how to go viral on YouTube, start with your target audience. If those viewers love your video, they’ll share it with their friends, family, and followers.
Don’t neglect your YouTube analytics, as this is one of the best tools for narrowing down the types of viewers that watch your content.
Watch Old Viral Videos
Every year, there’s at least one video that goes viral, providing you with plenty of content to study. Often, Super Bowl ads are some of the best and tend to go viral quickly. People still talk about some of these ads even today!
Some YouTube videos use shock value to hook you, while others rely on humor. Other advertisements that go viral play on your emotions, especially when their brand tackles big issues like plastic waste, animal abuse, or homelessness.
Watch these old viral videos and take notes on what they did and how it made you feel. There are also plenty of articles out there that break down why a viral video was such an effective marketing tactic.
Optimize Your Videos for SEO
You can make it easier to discover your video if you optimize it. Similar to how you optimize written content, you’ll want to research keywords, create a transcript, and so on.
You can find even more ideas and learn how to make a video go viral on YouTube when you check out this YouTube video ideas list for inspiration.
How to Go Viral on YouTube as a Business
If you’re wondering how to go viral on YouTube, be sure to start with these tips. The more you incorporate them into your videos, the more likely you’ll be able to create a viral video!
For more tips on technology, entertainment, and more, be sure to browse our other posts.