On the 25th and 26th of September, the eleventh edition of the TodaysArt Festival will be the cultural reopening of the Pier of Scheveningen, the iconic building on the seaside in Scheveningen. Exactly 50 years ago, The Pier was the location for ZERO on Sea, a large-scale manifestation of the progressive art movement ZERO, which focused on the relationship between natural elements, technology and humanity.
On the 25th of September, TodaysArt will open the cultural program of The Pier with a festival inspired by ZERO, with contemporary artists. The program will consist of visual art, installations, performances, club nights, presentations and interventions on and around The Pier.
The Pier, an architectural and technical highlight from 1959, is not just an icon for the Netherlands; it is also well-known outside our country. Millions of people have memories of The Pier. In October 2014, The Pier was bought by KondorWessels Vastgoed (VolkerWessels) and DanZep. They want The Pier to become a creative and innovative location and put it back on the map internationally. TodaysArt has been invited to be a part of this. In the next five years, The Pier will focus on five pillars: food and drink, shopping, sports and adventure, culture and music, and inspiration and education. This summer, The Pier will announce when it will reopen to the public.
ZERO on Sea
Halfway through the fifties, an influential, international art movement was born, called ZERO. ZERO had a strong representation in The Hague. ZERO wanted more art outside of museums and it wanted to break with established principles. The movement saw a strong relationship with society and its environment, and used new materials that had become available through technological progress. ZERO-artists were as much ‘researchers’, ‘entrepreneurs’, ‘scientists’ and ‘curators’ as they were ‘artists’.
In 1965, exactly 50 years ago, The Pier was the main element in a large scale art manifestation: ZERO on Sea, with plans for a large variety of multimedia installations. However, because of financial difficulties and bad weather conditions, the event never took place.
Collaboration TodaysArt and the Stedelijk Museum Amsterdam
The ZERO movement once again finds itself in the centre of attention. From the 4th of July until the 8th of November, there will be a large exhibition in the Stedelijk Museum Amsterdam, titled ZERO, Let Us Explore the Stars. The exhibition will explore how the artists connected to the movement, such as Armando, Heinz Mack, Henk Peeters, Otto Piene, Jan Schoonhoven, Günther Uecker, Lucio Fontana, Yves Klein, Piero Manzoni, Jean Tinguely, Yayoi Kusama, permanently changed the meaning and form of art. Recently, there were also exhibitions about ZERO in the Guggenheim Museum, New York and the Martin-Gropius-Bau, Berlin.
Where the exhibitions focus mostly on the historical work and the unique archival material about ZERO, TodaysArt will look for the links between then and now, in direct collaboration with leading creators, artists and partners. One of the ways in which TodaysArt will do this, is by organizing a symposium together with the Stedelijk Museum Amsterdam: ZEROnow, A Symposium on the topicality or ZERO, will take place on the 24th of September (Stedelijk Museum Amsterdam) and the 25th of September (The Pier, Scheveningen).