Digital Direction Contest 2009 • Digicult | Digital Art, Design and Culture

Direct Digital presents

Digital Direction|Contest 2009
international competition for young artists >> 10th May 2009

The contest is organized by Artegenti
in collaboration with Movimenta
with the precious contribution of Fondazione Cassa di Risparmio di Modena

Digital Direction is ready to begin. The competition organized by Artegenti is open for young artists under the age of 35, and is a division of Direct Digital 2009 , whose specific orientation makes it a distinctive platform for new media arts and digital culture. The event will take place in Modena and in Carpi between 30th May and 28th June.

The idea is based on the loan of four contemporary artworks by Mimmo Rotella, an artist directly connected with the theme of the event, and who is recognized as a maestro for a new generation of digital artists. These works, Sorprendente Marilyn (2004), Pazzo per le donne (2004), Gioventù bruciata (2004), Marlon Brando (2004), will be a source of inspiration for the creation of original and unpublished works of new media arts, using digital technologies as a tool, material and content. The winners will see their projects exhibited in Direct Digital 2009 alongside the originals by Mimmo Rotella.

Digital Direction Contest 2009
international competition for young artists >> 10th May 2009

Introduction: Mimmo Rotella, the myths of American cinema
The competition runs on the principle that a prestigious work of an important international artist acts as a sounding board for an exhibition of new talents in the field of new media arts. The project is based on the loan of four contemporary artworks by Mimmo Rotella, an artist directly connected with the theme of the event, and who is recognized as a maestro for a new generation of digital artists. These works will be a source of inspiration for the creation of original and unpublished works of new media arts.
The contest winners will see their works/projects exhibited in Direct Digital 2009 alongside the originals by Mimmo Rotella .

Contest rules:

Call for entries
The participation is open for young artists under the age of 35 years. The competition is international and, therefore, open to artists of every country in the world.
Participation is free. Employees of the organizers, sponsors and patrons of Digital Direction and Direct Digital , staff members of organizations as well as the competition’s jurors are ineligible to participate. To participate in the Digital Direction_Contest 2009 , first you need to pre-register online here .

Theme
The works/projects have necessarily to refer the focus of the contest, which is the myths of American cinema included in Mimmo Rotella works: Marilyn Monroe, Elvis Presley, James Dean, Marlon Brando . They will be a source of inspiration for the creation of original works of art using digital technologies as a tool, material and content. Participants will take part in the competition by submitting a work of new media art included in the following categories: computer art, digital art, electronic art, generative art, interactive art, internet art, robotic art, software art, sound art, video art, virtual art, videogame art. Purely photographic works, if not accompanied by the use of other digital media, are excluded.

Works
Works must be unpublished (not displayed in previous exhibitions or published in catalogues). It is essential to use digital technology as an essential component of the work. The works must be designed with materials and technologies able to make copies/specimens, otherwise it is not possible to compete.
Artists can make a work using any technique and any material provided by the combined use of digital technologies.

Documentation
To join the contest, the artist must send to Artegenti’s office the following documentation:
– Project that will be presented in competition or sketch of the work in digital format; the detailed technical specifications and materials used, any photographic images (in high resolution, minimum 300dpi) of parts of the work or the complete if ready; brief description of the work.
– Brief professional curriculum vitae including artist’s personal data, tax code and personal data processing according to Italian law no. 675/96.
– Any other background material about artist’s work and activities (list of the projects, personal and collective exhibitions, critical reviews, press reviews, etc.).

Deadline
The above material must necessarily arrive to Artegenti’s office (Via Portorico 41, 41100 Modena, Italy) by 10th May 2009, otherwise it is not possible to participate to the competition. The material must bear a clear and evident reference to ” Digital Direction_Contest 2009 “. All submitted materials will not be returned.

Jury
The evaluation of the works participating in the competition will be conducted by a jury composed by:
Gilberto Caleffi, Artegenti
Massimo Grillenzoni, Movimenta
Rossella Bertolazzi, IED
Gianpaolo Caselli, Fondazione Cassa di Risparmio di Modena
Simone Frittelli, Frittelli arte contemporanea

Selection
Based on the documentation received, the Jury will then undertake a deep analysis that will lead to selection of the winning entries.
The best works will become part of the exhibition of contemporary art Direct Digital 2009 .
The opinion expressed by the Jury are final and unappealable.

Award ceremony
The award ceremony will take place on 30th May 2009 during the vernissage of the exhibition of contemporary art Direct Digital 2009 at Palazzo dei Pio (Carpi).

Prize
Each winner will receive a prize of 500 Euro.

Copyright and multiples
The artist agrees to cede to Artegenti every right of reproduction of the winning work. In the discretion of Artegenti will be decided whether or not to make the reproduction of the work in a limited number of copies. The costs for making the copies will be borne by Artegenti. In case of replication of several copies of the work, the artist is committed to number and countersign to authentic each work reproduced in the limited series. The artist allows Artegenti to use of artist’s name and image of the winning work for promotional purposes and for the catalogues, brochures and information material and advertising done to promote the events Digital Direction and Direct Digital . The artist allows that the promotional activity is carried out under the corporate image of Direct Digital .

Info
Idea & concept by Gilberto Caleffi
Artegenti
Via Portorico 41, 41100 Modena, Italy
tel. (+39) 329 4333 700
contest@digitaldirection.org
www.digitaldirection.org