Press releases are important for businesses of many different types. Public relations and marketing departments both adore the press release as it offers a simple and concise way of delivering messages to consumers.
A press release is a short document which lays out the essential details of a new product, service, or even company policy. Press releases are, traditionally, as the name implies, designed for members of the press so that they can cover the latest developments.
However, a well written press release is able to do much more than simply keep others informed of developments in your business. Press releases often inform the tone of the coverage that is subsequently received from journalists, so ensuring that your press release is as well written as possible will ensure it is also as effective as possible.
Putting together a good press release shouldn’t be difficult, but it does require care and consideration to do properly and effectively. The following tips are aimed at business owners who are looking to ensure that their next press release is as effective as possible.
Choose a Compelling Headline
Again, the clue is in the name. This is a press release after all, its target audience is primarily members of the press. Members of the press are used to working with a variety of different mediums, but all of them will place great importance on the headline.
The headline of a piece is where you set out what it will contain. They are designed to draw the reader in and encourage them to read the rest of the article or piece.
It is a lot easier to sell the press on your new product or concept if you can offer them a glimpse of what it will actually look like. Without any photos or images to illustrate your point, you will be relying on language to paint a picture, something that is not always easy to do.
if you are including any photos with your press release then you will want to make sure that they are of the highest quality possible. Low quality photos will detract from the overall effectiveness of your message by making your business look cheap. In order to avoid this you should try searching for ‘photography press release‘ to find businesses that can provide you with this service.
Get to the Point
Journalists are busy people, they don’t have time to read an extensive preamble on the intricacies of your creative vision for the product in question. Your press release should be informative, it should contain all the information that someone writing about your business could possibly want, however it should also be succinct and to the point.
Make sure that you get to the heart of your message as quickly as possible. After a brief introduction you should be launching straight into, or rapidly building up to, conveying the main message of your product’s launch.
Writing the perfect press release shouldn’t be the most difficult task in the world. Unfortunately, writing a lackluster press release is all too easy, so you want to write one that does your product justice.