Most small business owners understand the impact of social media, but few of them know how to harness its full potential. That’s because platforms like Facebook, Instagram and YouTube are easy to use for social purposes, but things can get a little more complicated when it comes to marketing a business.

Social media marketing is highly effective and often cheap, but that doesn’t mean it’s easy. If you know, it’s time to up your game on social media, but you’re not sure where to start, use these tips to build your campaign across several platforms.

Facebook

With over 1.59 billion users, Facebook is a diverse platform to market your business. However, if you want to reach those users and convert them into leads, you will need to do more than just create a professional page. Firstly, make sure you optimize your profile for SEO and likes by including keywords in your description and About section.

To find highly searched keywords in your niche, you can use a free tool like Google’s Keyword Planner. Make sure you select the right category from the drop-down selection and use Facebook groups to engage with your target market. Facebook Ads may cost a little to run, but this is another way to drive targeted traffic to your site.

YouTube

YouTube is the world’s second largest search engine, so it’s a brilliant platform to market a business to users of all ages and backgrounds. What’s more, Google’s acquisition of YouTube means your videos have a high chance of appearing in search engines if you optimize them correctly.

Your first step is to create a corporate video with a company like Working Beautifully, before uploading it to YouTube and embedding it on your other social profiles. You should provide clear links to your website, blog and social pages in the description box, and include tags and keywords to make your content more visible.

Instagram

Depending on your niche, this photo-sharing platform can be a highly effective way to market your products and services. Even if you don’t consider your business creative or photogenic in any way, you can still host giveaways, post incentives and invite people to like your page through banners, ads and other visual content.

With the Instagram story feature, you can also film “day in the life” videos and vlogs to promote transparency in your business. Don’t forget to use relevant hashtags in your niche and connect your Instagram feed to your website and Facebook page.

Pinterest

If you have great images or banners to share, Pinterest can help your posts go viral and by sharing it with millions of users. Pinterest is also a great place to promote products with a clear, enticing image and a punchy title. If you’re selling anti-aging creams, for instance, you could upload a beautiful, crisp image of your products under the heading “The 10 Anti-Aging Products You Need At Home.” This image would contain a link to your blog featuring the article, complete with inbound links that lead users directly to your product.

Social media marketing takes practice and perseverance, but over time, your sales will increase if you learn the ropes of each platform and apply the right tactics. If you struggle with any of these methods, there are plenty of free blog posts and tutorials online for businesses, as well as social media marketing experts who can run your entire campaign remotely.