It is necessary to perform SEO optimization on your website if you want to rank for any keyword at all on the search engine result. There is some information you need to obtain to optimize your website such as visitors behaviors, what keyword customers type to find your site, and etc. This information can only be obtained by using an SEO tool. The following are the top 4 SEO tools that can help your site to rank on the internet.

GTMetrix

GTMetrix is a page speed testing tool that can tell you how fast your website load. It allows you to test your website speed from different locations. It will provide complete information about your webpage performance including loading time. If you have an account, you can set up alerts that inform you in certain situations. Having an account also gives you access to additional options.

You can test your site loading speed from several servers. The location of the server you choose should be based on the location of your server. GTMetrix has 28 servers that spread out in 7 different regions around the world. It is recommended that you choose 4 – 5 testing servers when you want to test your page loading speed globally. Each server should be from a different continent such as US, Europe, Australia, and Asia.

SEMrush

SEMrush provides a variety of tools to help you optimize your website. With SEMrush, you can find long string keywords to optimize your website and backlink opportunities. It also has a competition analysis tool that let you do research on your competitors’ top ranking pages and keywords.

The SEMrush analytic report can offer insight into your website traffic including organic, paid search, and display advertising. The keyword difficulty feature allows you to detect whether it is possible for your website to rank for the keyword. This tool can help you to quickly find a keyword that has low competition (colored in red or orange) so that you can rank easily on the search engine.

Movavi Video Converter

Movavi Video Converter is handy when you need to compress some videos you have recorded. Video conversion is the process of changing the video format to a smaller format like MP4. If you upload the video raw, you get lesser SEO score because the video is large and will take lots of bandwidth to load on the server. When the video is small, there is a higher chance that you can successfully upload your video without experience internet disconnection. It has a drag and drop interface that allows you to drop a large folder of videos.

The software shows all the information on the video stream including codec, duration, frame rate, and bit rate. It supports most of the popular video formats. In the converter, you can also access a built-in editor that allows you to make basic edits on the videos you want to convert. The basic editor features tools such as trim, rotate, crop, add subtitles and color adjustment. If you want to tweak the conversion setting, you can click in the gearwheel button in the output format field. You can tweak settings such as codec, frame rate, width/height, resize, and bitrate. You can toggle the merge files switch to merge your clips into a single video file. If you want to tweak the conversion.

Majestic

Majestic is a site explorer that allows you to analyze the backlinks pointing to your website. Majestic has one of the largest databases of backlinks. To analyze the backlinks of your website, you must first enter your URL in the box. It will display traditional keyword metrics such as how many searches in a month, a few suggestions on what keywords to use, keyword difficulty, and rank tracking.

You can search a fresh index that shows you backlinks in the last 90 days or the full history index that shows you sites that link to you all the time. Majestic can also provide on-page SEO audit and give you suggestions on how to improve your webpage. You can track what content is working and what content is not working. You can set up a benchmark against competitors to analyze them. It also allows you to find sites that will partner with you, for example, exchange links.