That technology changes the perception of reality or reality itself, that it is becoming more than an instrument of “approach”, we have already discussed, faced and established it; the means through which all of this happens are not static and unchangeable, if anything they are quicker, more changeable, and more unpredictable.

It was William Gibson who first spoken of Cyberspace or let’s say a world-wide network made up of computer data in which the data is the “matrix”, a virtual space in which it is possible to organise and share information. And as often happens, the imagination comes to life through data of shared experience, which is translated into acquired practice of the communication of life. Blog, Advergame, Brand TV but also on-line press offices and Pod Casting are some of the more or less recent examples that are available to us.

Of particular interest and of absolute diffusion on the net is the phenomenon of podcasting: iPod, blog, and internet all-together for audio broadcasting “on demand”. A new phenomenon and already quite popular that is arousing a certain interest in Italy , and that could represent the umpteenth change for the diffusion of ideas on the net. Through Podcast (or Podcasting), it is in fact possible to listen to audio contributions published by portals, blogs and sites. One subscribes to a Pod cast by installing a free client onto one’s computer and by choosing the site that supplies the chosen Podcast feed. It is then necessary to route (the URL) of the RSS that contains the pointer to various audio files to be automatically downloaded, and by choosing the frequency with which to control the presence of the new material that will be automatically uploaded onto your digital player to be readily available off-line.


More simply, podcasting is a new way of reaching audio material how, where, when and above all if you want to, as it allows the creation of a sequence of personalised programmes while the client automatically takes care of the downloading of new audio files onto our Mp3 player. A type of “self-made radio” which allows us to create a combination of new atmospheres and identities. Useless to say that there are many people who are probing into the commercial possibilities of this application, but in some cases, it can be reductive to speak of cybercomunication.

In fact, what happens when amplifying the potential of the tool through the exercise of creativity? It happens that curious characters like Jason Freeman invent themselves something that stands on the border between a declaration of identity, the attempt to reduce a chaotic system and a callisco project of Net Art. In other words iTSM , a system that analyses the collection of music and songs of an individual to generate an audio collage that represents the personality of the owner, compiling an abstract sample, that evokes the psychological and the very personal dimension of our eclectic music collection. An identity made up of fragments of sound.


Recently some on-line services, like genome , have already started to recognise the users’ musical tastes, but iTSM is going in another direction.

Connecting to quite an anonymous page opens on which the project is concisely illustrated. After a couple of technical indications, it is possible to start the analysis of the audio files filed on your pc and the process for the creation of the sound signature. Why? Jason simply replies: “people often ask me what music I listen to and I find it difficult to describe my enormous music collection in just a few words. Therefore I generated iTSM, to answer a question that I can’t answer in words with sound”. And that’s it? Not really: iTSM at this point selects a small number of “favourite” tracks based on some simple selection criteria, such as the amount of times heard or the votes given by the user, then it analyses the audio content, mixing little parts of the songs to create a signature. The result is something similar to those games they used to do for the radio or TV: extravagant contestants guess the songs in an incomprehensible mix to win improbable prizes.


“Perhaps you will load your iTunes signature onto the iPod, you will e-mail to your friends, you will place it in our signature gallery or you’ll stick it on you homepage. Perhaps it’ll help you measure the compatibility of your next blind date” or as Freeman goes on to say “a iTSM could warn us against a politician at the next elections”, however reliable data is missing in that sense. In conclusion, the idea is to have fun maybe also learning something about ourselves, about others and about the music we listen to.