Over the years, the increase of digital technologies across creating and marketing different art forms is rapid. It leaves many people asking one main question: is technology killing creativity or improving it?
The influence of technology is present in pretty much every aspect of human life; therefore, the creative world is no exception. In general, all the multiple digital platforms and mobile apps that are available look brilliant for enabling creative professionals to share their art with the world.
But, as technology rises and gets more advanced, it has sparked a debate among creative professionals. Some people agree that technology is pursuing and enhancing human creativity, while others feel that modern day technology is killing creativity.
As technology is only set to become more modern, let’s explore the reasons why technology looks set to improve creativity:
How Has Technology Been Improving Creativity?
Social media platforms and live streaming services now play huge parts in our lives, making sharing our creative work much easier. With talks of the latest technologies such as VR and AR coming along, surely even better opportunities await for those in creative industries?
Creative Careers and Opportunities
Traditionally, if you said you wanted a career as an artist or designer, it was considered risky. That goes for artists of all kinds, from musicians and painters to graphics and fashion.
Nowadays, painters and graphic artists can share work across visual platforms, like Instagram and Pinterest, which millions scroll through daily via mobile apps. Music artists can create and mix entire albums just using their laptops and a Wi-Fi connection, share their music via Soundcloud, Spotify, iTunes, YouTube, and Google Play Music, to name a few.
The fact that anyone can discover another person’s work just by simply browsing their favorite social media platform is astounding. It provides opportunities for people to find freelancers, where photographers have potentially seen the biggest rise in employment due to the growth in visual image sharing.
Those who are skilled in the creative industries now have the opportunity to run their own business either as a freelancer or as a company. As more creatives launch businesses, it’s getting easier to do this via the internet.
However, it helps to become skilled in all aspects of business, finance, and analytics to help amplify a successful career. Again, this is where the internet steps in, providing creatives the chance to learn a new skill. Our digital era has led people to turn to online learning courses, which can be studied with flexibility and from the comfort of your own home.
For example, Suffolk University Online offers a Business Analytics course which creatives could choose to study to fit around their creative career. This can be taken 100% online, allowing them to work towards launching their creative business.
Communities and Collaborations
Due to technology now allowing us to share our work globally, it opens up communities and collaborations to form. For example, a skilled pencil artist may become discovered by a home interiors company via YouTube tutorial videos, or aesthetically pleasing Instagram content. They may reach out and ask to collaborate on a collection together.
A photographer may share his work across his blog and social media platforms. An aspiring model discovers it, and the two shoot some creative content with a clothing brand so that all three can gain exposure from the collaboration.
Social media platforms and the technology we can access these on now make it simple to be inspired daily. Creatives are all around us, and the opportunities they can receive has masses of potential.
Overall, technology and social media create a platform for rising creatives and those starting out, as well as a place for long-running creatives to offer opportunities such as teaching and coaching.
If you’re in two minds about our technology-driven world and your own creativity, look at giving it a chance. See what it can do for you. It won’t be long until you discover the wide world of opportunity it presents.