Instagram is an essential social media platform for marketing products and services. To ensure that your marketing campaign is successful, you need to keep specific tips in mind. This article underlines an optimal Instagram engagement strategy and guide that can be used by aspiring marketers. Follow these helpful and essential marketing tips to maximize your Instagram account.
Use A Business Profile
An Instagram business account can help you a lot in targeting the right consumers. Through a business account, you can create marketing campaigns that will be shown to people with specific demographics and psychographics.
It is a simple process to shift your current account to a business one on Instagram. All you need to do is to go to the settings of your account and select “switch to business profile”. There are many notable benefits to having a business account. These include allowing your profile visitors to contact you from your Instagram page, much like a website.
Second, with a business account, you can manage Instagram ads without using Facebook’s advertising tools. This allows for better and easy management of ads from your business account. Third, you will also have access to Instagram analytics tools that can tell you about the reach and conversion rates of your advertising campaigns.
Get Free Tools
Free tools can help Instagram marketing a lot. You can use these analytical tools to understand your viewers and consumers in a better way. Through this, you can see which demographic engages with your content, their data like age, gender, and location can help you in updating your marketing strategy. You can also learn which posts have been the top-performing ones. Using these free tools can help you understand what digital marketing is even beyond Instagram, as well as let you gauge how users have been interacting with your posts and content.
Build Anticipation With Product Teasers
Teasers keep your users engaged by building anticipation and excitement among them without you having to publish too much content. With the accompanying hype that you create, your audience starts talking about the teased product, thereby helping spread the word.
You can also tease your users and consumers with exciting offers like discounts. Use lively colors and themes to make users look out for your content in the future.
Market With Instagram Stories
If you want to generate leads for your business on Instagram, use Stories to market your products. Instagram Stories will remain posted for 24 hours only, like Snapchat stories. These Stories can be saved for later use as well and have a slideshow format. This is where you can post teasers and exciting discount offers in the form of short videos, photos, Boomerangs, live videos, and rewind videos.
Use Sponsored Advertisements
Instagram allows a lot of flexibility when it comes to sponsored ads. You can set an ad budget and run multiple or single ads. Sponsored advertisements allow brands to target specific users with an array of psychographics and demographics. For instance, if you’re selling a high-end luxury product, it will be prudent to sell that product to a high-income audience. This will increase the chances of potential buyers purchasing your product.
However, be careful when selecting posts as you’re spending money here. Promote only those posts that you think are engaging enough and can captivate your target audience.
Instagram influencers are online personalities who already have huge followings of their own. When you collaborate with an influencer, you’re guaranteed a substantial amount of reach. People will then show interest in buying your product as they trust the influencers they follow. What you need to figure out in this case is which influencer can be the right fit for your brand.
Take Advantage Of Branded Hashtags
For your content to be easily discovered on Instagram, make a thoughtful and brand-related hashtag. Use your brand’s slogan or tagline to create a hashtag and encourage users to use that same hashtag while referring to your brand or its content on Instagram. Thereafter, you can share that content on your account for more engagement.
Post At The Right Time
It’s also important to choose the right time to post on your Instagram account. Find out which time of the day a maximum number of users will be online to see your content. Don’t post it late at night when people are asleep as your post will be pushed down in the users’ timelines the next morning. Moreover, post at regular intervals and at a moderate pace.
Employ The Right Metrics
Investigating and improving the right metrics is conducive to the overall success of your marketing campaigns on Instagram. For example, an increase in the number of followers after you have asked an influencer to market your product can be a viable metric of success. Engagement, which includes likes and comments on individual posts, can also be a useful metric of success of a marketing campaign. If you have a URL mentioned in the bio of your Instagram account, you can also track the click-through rate of that link. This will depict the overall success of your Instagram account.
Use The Live Feature
Instagram has recently introduced a live feature where you can go live and interact with your target audience in real-time. Some of the things that you can use the live feature for can include the following:
- Listening to your consumers’ grievances and using this feature as a feedback channel
- Announcing new promotions and discounts
- Creating engaging activities like lucky draws that can be used as promotional and marketing tools
Maximize User-Generated Content
Posting user-generated content is an excellent way to save time and money while still prompting user engagement. Users will love this as they will be able to interact with the brand, and their work will get the spotlight on your account.
When employing user-generated content, make sure you are giving the original creator proper recognition in the post. By providing them with attention, you are giving users an incentive to generate content for you. A good example is by asking people to record funny and engaging testimonials of your products.
If you’re new to Instagram, you can try out some of the tips mentioned above. Over time, you can integrate other tips into your Instagram marketing strategy. This way, you will ease into different aspects of Instagram marketing and measure the performance of your posts before jumping on to the next.