When it comes to finding great images for your website, there are a number of routes you can go down. It’s hugely important to have excellent images on your website for a number of reasons including the fact that it will be more interesting to visitors (and they will stay longer), and it is good for SEO purposes too.
The problem is, putting inferior, low quality, poorly shot photos on your site can have the opposite effect; visitors may feel that your business isn’t professional enough, or that you can’t be bothered to take the time to make it better. That first impression can lose you business, whether it’s true or not.
Therefore, it’s important to find great images for your website. However, it’s not as simple as going online and grabbing photos that you see – they belong to someone else, and you cannot steal them. So here are some tips on what you can do.
Take Your Own Photos
If you are confident using a camera and you know you can get some great images yourself, then the very best way to get the right pictures on your website is to take them yourself. Make sure you use the right lighting and set up the images in the right way to ensure that the final result looks amazing. Of course, you should also use editing tools to make it absolutely perfect.
To ensure that no one steals your online images, add a watermark or an invisible digital code, or even copyright information in the meta description.
Hire A Photographer
You might not be that great at taking images, or you might feel that getting the photos done professionally is a better idea as you know the results will be great. This idea will cost money, but if your photography skills are lacking then it can be the ideal way to ensure your website is looking as great as possible.
When you are hiring a photographer, make sure you read reviews, and pick one that specializes in your niche, whether that is product photography, food photography, pet photography, or anything else.
Use Stock Images
There are also websites from which you can legally download images and use them on your website. Some will require you to sign up and pay (either a monthly fee or per image), and if you are going to use lots of images and really want the very best, this might be an option that you want to explore. Make sure you put the image into an image reverse tool to see how often it has been used; if it is a common image online, it’s wise to pick something different so that your site stands out.
Other websites will let you have the images for free, and in many cases you won’t have to acknowledge where the photo came from. However, it doesn’t take much to add a caption to your image letting visitors know who took it and which site you downloaded it from, and it’s a nice gesture of goodwill to do so.