As a web designer, one of your main goals is to make your website is aesthetically pleasing and functioning properly. However, the most important goal to consider is making sure that your audience has the best user-friendly experience possible. These five tips will help you improve your design while keeping your users in mind!

1. Know Your Audience

In order to be successful in your web design, you must always know your audience and anticipate their needs. You can do this in a couple different ways: pulling demographics and statistics; conducting an experiment where you watch users interact with your product; and speaking to them in person and asking meaningful questions.

Demographics will give insight into your users’ backgrounds, their interests and where they live. This will help you market your product better and get an idea of the different ages and tastes of your audience. Physically watching your users as they navigate through your site or app will show you how they are using your product and what their thought process as they do it. You can uncover flaws in your design and get a better idea as to what people truly want. So once you know who your audience is and what they want, dig a little deeper. Don’t be afraid to ask questions! Like, what are your goals? Where can we improve? If you could change anything in this design, what would it be? After all, the customer always knows best.

2. Make Interactions Meaningful

Once you have a pretty good idea of what your users want out of your product, you can focus on designing your interface with them in mind. So say you’re designing for a millennial crowd, then you you will probably want to do design an interface that allows users to access anything at the swipe of a finger is key. If you have an older crowd, you will want to design something that is easy to see and understand. Bigger letters, careful placement and feedback so older users know exactly how to navigate through your product.

3. Design With AMOLED Technology In Mind

When designing, it’s important to keep AMOLED technology in mind. LCD screens are a thing of the past, and a lot of techies are switching over to AMOLED displays. AMOLED (or active-matrix organic light-emitting diode) is a type of display technology that is used in smartphones, digital cameras, laptops and televisions. To compare the differences in colors, lighting and visibility, it might be helpful to have a product like an AMOLED-enabled device like the iPhone 7 handy when you’re designing your own product. The AMOLED display used for the iPhone 7 provides faster response time, sleeker screens, more vivid colors, better viewing angles and the biggest benefit being consuming less power.

4. Prepare For Human Error

With all of these awesome new features and advanced technology, human error when using devices is inevitable. Technology can be tricky, and users don’t always mean to make certain mistakes when navigating through devices. You can’t always prevent this, but you can help lessen it or provide tools for the aftermath. For example, when filling out forms online some web designers use asterisks to indicate fields that are required, or perhaps a password that has been entered incorrectly.

Sure there are tons of preventative steps you can take, but sometimes fixing a mistake after it’s made is where creating the best user experience really comes into play. Integrating error message pop-ups or enabling a “go back” feature can help users who accidentally clicked on something they weren’t suppose to. You can also create certain settings where users can recover folders and files even after they “delete all.”

5. Keep It Simple

Since we know that we must anticipate user errors, it’s important to create an interface that is simple and practical. People love options, but providing them with too many can create a real headache. The simpler you make your design, the easier it will be for things to flow smoother and user decisions to be made faster. Creating easily navigable layouts; having an organized navigation menu; and designing a clear and concise call to action are just a few of the many ways you can design with your user in mind.

After you’ve integrated these five tips into your web design, you are surely to be destined for success. Your next and final step is to create beautiful and easy-to-use UI’s!