Marco Cadioli

Press In Second Life

A Toyota parked in front of Wired's head office, here you are an image which pretty well summarise what is going on in Second Life. Companies start to arrive, as well as the press. The interest of the international press was in fact shocked recently by the Second Life phenomenon, which has overtaken the 1.000.000 residents in October and which is starting to be seen as a tool which is changing the way of thinking the Web, instead of being a simple game... READ MORE...

American Appareal In Second Life

American Apparel is a clothing brand in Los Angeles which produces 210.000 t-shirts every day, it has 80 sales outlets in the world and one in Second Life. It is the first fashion brand in the real world to go in a virtual world with a shop opened in June 2006 and it is a strongly experimental example of marketing straddling real and virtual... READ MORE...

Music In Second Life

There's heaps of music in Second Life. Each night of the week there are dozens of lives, new record labels have opened, the BBC channel 1 has bought an island and broadcast on Saturday the 13 th and Sunday the 14 th of May One Big Weekend festival... READ MORE...

Camp Darfur In Second Life

Camp Darfur, built on Better Word Island in Second Life, a collaborative virtual gaming community, is an entire simulation camp of Darfur refugees. It was born from a collaborative work of some members of Omidyar.net, who, some months ago, have decided to create within this virtual world a place of reflex ion and raise of awareness on the violence and atrocities ongoing in Darfur... READ MORE...

Lol Architects, Architecture In Second Life

In Second life there's no need to sleep, drink or eat, it's not cold, but there are houses just like those in the real world; kitchens, living rooms, bed rooms, and they are solidly anchored to the ground even in the absence of gravity, with a roof even though it doesn't rain and stairs to go from one floor to another even though you can fly... READ MORE...

Second Life Art

The online 3D world Second Life entirely made up by its residents is becoming a very interesting art experimentations platform. There are different experiences ranging over conferences, debates, communities of artists aggregations, exhibitions, private art galleries, film festivals, poems reading, concerts, and even a drawing course... READ MORE...

The Port, Artists Community In Second Life

The Port is a virtual island of 16 acres inside the on-line 3D world Second Life . Second Life is a space on the net where a parallel world in continuous expansion is being built, modelled by its own residents, that has meeting places, commercial spaces, artistic projects, and what is more incredible they are thinking and building the 100.000 avatars that they already live in... READ MORE...