M+, West Kowloon Cultural District - Hong Kong
27 / 01 / 2022 – 01 / 05 / 2022

Touch for Luck is an interactive digital work that reflects the mechanics of social media platforms designed to hook us to the screen through a game. By simply touching their phones, players navigate a fish through a virtual pond, interacting with other fish that are similarly guided by users from around the world. The entire collaborative, multi-player pond appears nightly on the M+ Facade, an expansive LED screen on the museum building overlooking Victoria Harbour in Hong Kong.

Created by the Amsterdam-based interaction media and design studio Moniker, Touch for Luck explores the lure of social media and the physical and psychological costs of staying perpetually online. The point of the game is to acquire lucky charms by touching the phone screen and never letting go. “Disconnection itself has become an elite privilege,” according to Luna Maurer and Roel Wouters of Moniker. The longer players stay in touch with their phones, the more charms their aquatic avatars acquire. Over the course of the game, a simple green fish becomes a sparkling object of online attention.

Connecting players’ personal devices to one of the biggest screens in the world, Touch for Luck offers a mesmerising experience and probes the absurdity and pitfalls of touch-fuelled online interactions.